Michelle
 Amazeen

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I am an assistant professor of advertising at Rider University in Lawrenceville, New Jersey.  As an advertising researcher, I am particularly interested in political advertising, fact-checking and corrections as well as media ethics.

My first job in communications was “selling air” and managing the student sales staff for WPGU Radio in Champaign, Illinois.  Before returning to academia, I researched the effectiveness of advertising and marketing efforts for companies including The Signature Group and Millward Brown.  A post-midnight encounter with a brand equity scatter plot of toilet bowl cleaners led me to reassess my professional aspirations.  I now enjoy challenging myself and my students to critically evaluate our media environment.

My research interests primarily involve advertising and mis/disinformation.  I have examined the prevalence of inaccuracies in political advertising and how political actors are held accountable for their claims.  I have also explored the authenticity of strategic communication efforts in the mediated information environment including the alignment of corporate social responsibility campaigns with advertising.  Some of my research has been published in the Journal of Business Ethics, the Pennsylvania Communication AnnualSocial Semiotics and on behalf of the New America Foundation.   I am currently working on a report about fact-checking for the American Press Institute.


Contact:

Department of Marketing, Advertising and Legal Studies
College of Business Administration
Rider University 
2083 Lawrenceville Road
Lawrenceville, NJ 08648
609-895-5538
mamazeen@rider.edu


   

Profile photo courtesy of David Graham. 
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