Michelle
Amazeen
Amazeen
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I am an assistant professor of advertising at Rider University in Lawrenceville, New Jersey. As an advertising researcher, I am particularly interested in political advertising, advertising authenticity and media ethics.
My first job in communications was “selling air” and managing the student sales staff for WPGU Radio in Champaign, Illinois. Before returning to academia, I researched the effectiveness of advertising and marketing efforts for companies including The Signature Group and Millward Brown. A post-midnight encounter with a brand equity scatter plot of toilet bowl cleaners led me to reassess my professional aspirations. I now enjoy challenging myself and my students to critically evaluate our media environment.
My research interests primarily involve advertising and disinformation. I have examined the prevalence of inaccuracies in political advertising and how political actors are held accountable for their claims. I have also explored the authenticity of strategic communication efforts in the mediated information environment including the alignment of corporate social responsibility campaigns with advertising. Some of my research has been published in the Journal of Business Ethics, the Pennsylvania Communication Annual, and Social Semiotics.
Contact:
Department of Marketing, Advertising and Legal Studies
College of Business Administration
Rider University
2083 Lawrenceville Road
Lawrenceville, NJ 08648
609-895-5538
mamazeen@rider.edu
My first job in communications was “selling air” and managing the student sales staff for WPGU Radio in Champaign, Illinois. Before returning to academia, I researched the effectiveness of advertising and marketing efforts for companies including The Signature Group and Millward Brown. A post-midnight encounter with a brand equity scatter plot of toilet bowl cleaners led me to reassess my professional aspirations. I now enjoy challenging myself and my students to critically evaluate our media environment.
My research interests primarily involve advertising and disinformation. I have examined the prevalence of inaccuracies in political advertising and how political actors are held accountable for their claims. I have also explored the authenticity of strategic communication efforts in the mediated information environment including the alignment of corporate social responsibility campaigns with advertising. Some of my research has been published in the Journal of Business Ethics, the Pennsylvania Communication Annual, and Social Semiotics.
Contact:
Department of Marketing, Advertising and Legal Studies
College of Business Administration
Rider University
2083 Lawrenceville Road
Lawrenceville, NJ 08648
609-895-5538
mamazeen@rider.edu
Profile photo courtesy of David Graham.
